| KWFinder is a powerful keyword research tool commonly used in search engine optimization (SEO) to identify user-needs. | |||
|---|---|---|---|
| Nonprofit discount | N/A | ||
| Used by | Communication Officers, Human Rights Campaigners, Digital Content Managers, Web Content Managers | ||
| Used for | Website creation, Content creation | ||
| Pricing | Lower costs | ||
| Ease of use | easy | ||
| Learning curve | less than a day | ||
| Tool website | Learn more | ||
In a nutshell
KWFinder is a powerful keyword research tool commonly used in search engine optimization (SEO) and digital marketing. It helps users identify relevant and high-performing keywords for their content or campaigns. KWFinder provides data on keyword search volume, competitiveness, and suggests long-tail keywords, making it a valuable tool for optimizing online content and improving search engine rankings. SEO is less about telling an inspiring story and more about solving problems. If you want to reach new supporters and audiences organically (without paying for ads) Search Engine Optimization is a great way to achieve it.
How does it work?
KWfinder helps you identify what people are looking for in search engines. Equipped with this information, you can tailor your contents around real user-needs. The process is simple. You enter a keyphrase that you or your team know a lot about. The tool shows you how many people search for the term per month and how difficult it will be to rank in first position. Ideally you want a high search volumne and a low competition. The tool also provides a variety of other useful statistics that can help you find inspiration and new ideas for your charity or nonprofit blog. At Human Rights Careers we used KWfinder until we reached our first 100,000 monthly readers.
What is it like to use in practice?
KWfinder is intuitiv and simple. In contrast to more sophisticated and expensive tools (like Semrush), KWfinder boasts a slick user interface that features only the most relevant information. It’s a good choice for starters and new content managers who might not yet have much experience with SEO or web content writing. Beside the KW research tool, you also get access to a rank tracking and backlink tool that can help you improve your website performance. Overall the tool is simple and easy to understand and manage.
Benefits of using KWfinder
The main benefits of KW Finder are its simplicity, the engaging design and the comparably cheap cost. The tool enables you to be more strategic about your content production. Once you get the hang of it and learn to produce helpful web content, you’ll be able to reach a large quantity of people with no budget except your time.
Limitations of KWfinder
KWfinder is a great entry level tool. Once you reach more than 100,000 readers per month you will likely be interested in using a more advanced SEO tool, that has more features. While KWfinder also enables you to see what other websites rank for, the database is outdated, meaning that many of the rankings displayed for other websites were accurate only 1-2 years ago. Although this is clearly a limitation, this won’t matter much if you are just getting started.
| Summary | |||
|---|---|---|---|
| Good choice if… | Not good choice if… | ||
| ✅ you want to professionalize your content and publishing strategy | ❌ you are a senior level experienced SEO who needs in-depth analysis | ||
| ✅ you want a great, almost gamified, KW research tool for your nonprofit, NGO or charity | ❌ you don’t have resources or time to publish regular blog posts | ||
| ✅ you want a simple and slick experience without clutter and unnecessary information | ❌ you don’t publish helpful articles but rather only inspirational, storytelling content | ||
| ✅ you plan to write at least one blog post per week | ❌ you don’t have budget for it (in this case search “Alphabet soup”-method) | ||
