In a nutshell

KWFinder is a powerful keyword research tool commonly used in search engine optimization (SEO) and digital marketing. It helps users identify relevant and high-performing keywords for their content or campaigns. KWFinder provides data on keyword search volume, competitiveness, and suggests long-tail keywords, making it a valuable tool for optimizing online content and improving search engine rankings. SEO is less about telling an inspiring story and more about solving problems. If you want to reach new supporters and audiences organically (without paying for ads) Search Engine Optimization is a great way to achieve it.

How does it work?

KWfinder helps you identify what people are looking for in search engines. Equipped with this information, you can tailor your contents around real user-needs. The process is simple. You enter a keyphrase that you or your team know a lot about. The tool shows you how many people search for the term per month and how difficult it will be to rank in first position. Ideally you want a high search volumne and a low competition. The tool also provides a variety of other useful statistics that can help you find inspiration and new ideas for your charity or nonprofit blog. At Human Rights Careers we used KWfinder until we reached our first 100,000 monthly readers.

What is it like to use in practice?

KWfinder is intuitiv and simple. In contrast to more sophisticated and expensive tools (like Semrush), KWfinder boasts a slick user interface that features only the most relevant information. It’s a good choice for starters and new content managers who might not yet have much experience with SEO or web content writing. Beside the KW research tool, you also get access to a rank tracking and backlink tool that can help you improve your website performance. Overall the tool is simple and easy to understand and manage. 

Benefits of using KWfinder

The main benefits of KW Finder are its simplicity, the engaging design and the comparably cheap cost. The tool enables you to be more strategic about your content production. Once you get the hang of it and learn to produce helpful web content, you’ll be able to reach a large quantity of people with no budget except your time.

Limitations of KWfinder

KWfinder is a great entry level tool. Once you reach more than 100,000 readers per month you will likely be interested in using a more advanced SEO tool, that has more features. While KWfinder also enables you to see what other websites rank for, the database is outdated, meaning that many of the rankings displayed for other websites were accurate only 1-2 years ago. Although this is clearly a limitation, this won’t matter much if you are just getting started.

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Summary
Good choice if…	Not good choice if…
you want to professionalize your content and publishing strategy	you are a senior level experienced SEO who needs in-depth analysis
you want a great, almost gamified, KW research tool for your nonprofit, NGO or charity	you don’t have resources or time to publish regular blog posts
you want a simple and slick experience without clutter and unnecessary information	you don’t publish helpful articles but rather only inspirational, storytelling content
you plan to write at least one blog post per week	you don’t have budget for it (in this case search “Alphabet soup”-method)

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In a nutshell

GreenGeeks is an eco-conscious web hosting company offering a range of hosting services and features for individuals, businesses and nonprofits. They differentiate themselves by using renewable energy sources to offset their data centers’ carbon footprint, making them an environmentally responsible hosting provider. They provide various hosting options, making them a suitable choice for charities and nonprofits seeking web hosting services with a green focus.

How does it work?

Customers choose a hosting plan, set up their websites or applications, and GreenGeeks takes care of the server infrastructure and maintenance, ensuring their websites are accessible and secure. Moreover, Greengeeks hosts data centers in multiple locations (Chicago, Montreal, Amsterdam, Singapore). This is especially important for GDPR compliance. For local NGOs and Nonprofits this ensures relative proximity to their supporter base and European clients do not need to worry as much about data transfer from the EU to the US.  In case of a data breach, GreenGeeks will notify all affected customers and the authorities within 72 hours in line with with PIPEDA. Greengeeks also offers a Non-profit discount.

What is it like to use in practice?

Greengeeks is fairly simply to use. Like on most other hosting providers, you can install WordPress with the click of a button and start with your charity website immediately. They offer a broad variety of hosting plans reaching from hosting for small websites to powerful managed servers. This is helpful if you want to start with a smaller plan. You can upgrade anytime once you reach more supporters. The main downside is that the hosting plans are more expensive than some other non-green providers. At time of writing the regular rate was USD 11.95 per month. While they do offer discounts for the first year (USD 2.95 per month), you’ll pay the full price in the second year.

I am still using Greengeeks because of their environmental commitment, even if it means to pay a premium. Using green web hosting is a principled choice for Nonprofits, Charities and human rights organizations. As a small gimmick clients of Greengeeks can display a badge on their website certifying that they are using green hosting. This is likely to resonate well with supporters and followers, who are aware that the internet is one of the biggest polluters on our planet.

GO TO WEBSITE

Summary
Good choice if…	Not good choice if…
you care about the environment and look for eco-friendly hosting	you are looking for the cheapest possible hosting
you are okay with paying a small premium for it	you want to avoid paying a higher price in the second year
you want reliable, fast and secure hosting with good support
you require data centers to be in your region for GDPR compliance
you look for a simply way to install WordPress on your server
you want to publicly display a green hosting badge on your website

The post Greengeeks Web Hosting (Environmentally friendly) appeared first on Human Rights Careers.

In a nutshell

TransferWise, now known as Wise (they rebranded in 2021), has gained popularity for its transparent and cost-effective approach to international money transfers. Instead of using the traditional banking system, Wise uses a peer-to-peer system to match currency conversions within its network, which often results in better rates for users.

How does it work?

Although human rights organizations have taken measures to reduce their international travel, chances are that you are still travelling to other countries with a different currency every now and then. Traditional banks often charge high fees for currency conversions. This is why we are using Wise since more than 3 years now as one of our main business accounts and while travelling.

Once you signed up to Wise you can open accounts in different currencies with the click of a button. In addition you can swap from one currency to another instantly in a favorable rate. You can also send money to your traditional bank account if needed. This normally takes only a few seconds but in rare cases also takes 1-2 days depending on your bank. You can also request a Wise card, that you can use like a normal credit card. The difference is that Wise will automatically charge your card in the currency that you want to spend or convert your currency to the required currency before payment is made. This means you save on fees.

What is it like to use in practice?

Wise has been a significant improvement to my private and business banking because of its speed and the better conversion rates. Human Rights Careers has clients all over the globe and sometimes receives payments in USD, EUR or GBP. Since we also work with a broad variety of tech tools from different providers, we can pay them directly in their preferred currency and don’t need to worry about unfavorable rates or high fees. 

Benefits of using Wise

Beside the rates, Wise enables you to attach receipts to every transaction. This is helpful when reporting on expenses. It also has the option to share access with your tax advisor making it easier to process any tax obligations you may have.

Limitations of Wise

Although this has been the exception, in rare cases international organizations or other entities may not be able to pay you. The reason is that they can only pay to an IBAN that’s registered in the same country as your country of residence. If you are e.g. working as a consultant this might be an issue. You can check if Wise offers an IBAN for your country before you sign up.

Summary
Good choice if…	Not good choice if…
you pay or receive payments in multiple currencies	you work with entities that can only pay to specific IBANs
you swap money from one currency to another sometimes	you already have a similar account like Revolut
you appreciate transfers that only take a few seconds (most of the time)	you never pay in different currencies
you travel and want to pay everywhere with only one card	you don’t travel to countries with different currencies

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